Senior PR Associate - Europe

MAISON POLENE

Established in 2016, the French maison Polène crafts a collection of leathergoods that blends minimalism and creative exploration to offer unique shapes and signatures achieved through excellent craftsmanship.

The leather, sourced exclusively from certified Italian and Spanish tanneries, is sculpted to create organic forms, folds, drapery effects, or weavings.

The manufacturing process is entrusted to our artisans in Ubrique, a city in Spain specializing in high-end leathergoods, which hosts all of Polène's production trades.

Since 2023, Polène has been expanding into a new realm of expression: jewelry. Thematic collections explore nature, from the undulations of the wind to the textures of rocks sculpted into the material.

Our documentary: “HORS CHAMP”

THE POLENE ENVIRONMENT

As a Senior PR Associate for the European Market, you will play a key role in driving the visibility and engagement of the brand across Europe.

Working closely with the PR Manager and a team of PR professionals, you will assist in executing social media strategies, managing influencer relations, overseeing product communications, monitoring media coverage, and providing logistical support for events and store appointments.

Your role will be dynamic and involve a variety of tasks, requiring strong organizational skills, a keen eye for detail, an analytical mind, and a passion for fashion and luxury PR.

WHAT THE POLENE ADVENTURE HOLDS FOR YOU

• Social Media Strategy Implementation: Assist in executing the brand's social media visibility strategy across European markets, main focus will be on the DACH region. You will work with the PR Manager to ensure content aligns with brand messaging on platforms like Instagram, TikTok, and YouTube.
• Search for Creative VIP and Influencer Initiatives: Continuously research and identify creative VIP and talent collaborations that align with current industry trends. Develop strategies to engage key influencers and celebrities to enhance the brand’s presence in the European market.
• Influencer Relations & Giftings: Oversee the daily management of influencer gifting programs, from coordinating shipments with our workshop to ensuring timely deliveries. Act as the point of contact for influencers, ensuring a smooth process and a positive brand experience.
• Brand Communications: Distribute communication about new product launches, brand news, store openings, and other important events. Ensure that all messages align with the brand’s voice and strategic goals.
• Press Coverage Monitoring: Track media mentions across key publications and social platforms, compiling regular reports on the brand’s visibility. Use PR software to manage coverage and analyze the impact of media exposure.
• Event & Appointment Coordination: Assist with organizing store visits, events, and press appointments in key European cities. This includes managing logistics and ensuring smooth coordination with store teams.
• Administrative Support: Provide day-to-day administrative support to the PR team, including managing calendars, preparing documents, tracking budgets, and helping with the organization of events or influencer visits.
• Travel Support: Participate in travel arrangements for store visits, brand events, or influencer activations as necessary.

KEYS TO SUCCESS

• You have at least 3 years of experience in fashion or beauty PR.
• You hold a degree in Public Relations, Communications, Fashion or a related field.
• You are fluent in English, and proficient in German (both written and oral).
• You showcase excellent and engaging communication skills.
• You have a solid understanding of fashion and social media, and have a keen eye for trends.
• You are detail-oriented and have an analytical mindset that allows you to make data-driven decisions.
• You love to work in a team (constantly in contact with PR managers, juniors, as well as other departments).

WHAT THE MAISON OFFERS YOU

• A corporate culture that celebrates craftsmanship, expertise, and passion.
• Offices located in the heart of the 2nd arrondissement of Paris.
• A ClassPass subscription for sports and well-being. Privileged access to the maison’s exclusive sales.
• Preferential rates for you and your loved ones throughout the year.
• A 60% coverage by the maison of ALAN health insurance.
• Access to networks of nurseries such as ‘People and Baby’ and ‘Les Petits Chaperons Rouges’.
• A SWILE restaurant voucher card with a face value of 10 euros, 50% covered by the maison.
• Reimbursement of your transportation pass up to 50% or a Sustainable Mobility package of 40 euros per month.
• Acquisition of 8 RTT (Working Time Reduction) and 25 days of annual leave.

Maison Polène is committed to diversity and inclusion within its teams.