Senior PR Associate - Europe

Founded in 2016, the French leather goods brand Polène stands out for its exceptional artisanal craftsmanship, creating timeless pieces with organic designs directly inspired by nature.

In a context of strong growth and international expansion, we are structuring our operations in 2025 and surrounding ourselves with top talent to develop deep expertise at every level of our organization. Our distinctly artistic positioning supports the elevation of our handbag and jewelry collections, backed by 800 artisans in our workshops located in Ubrique, Spain.

The story of Polène can be written with you: join us and take part in this journey behind the scenes at our Paris headquarters, already home to more than a hundred people driven by our shared passion for craftsmanship.

As part of the PR & Influence Team

As a Senior PR Associate for Europe, you will play a key role in driving the visibility and engagement of the brand across different European markets.

Working closely with the PR Manager for Europe and a team of PR professionals, you will assist in executing social media strategies, managing influencer relations, overseeing product communications, monitoring media coverage, and providing logistical support for events and store appointments.

Your role will be dynamic and involve a variety of tasks, requiring strong organizational skills, a keen eye for detail, an analytical mind, and a passion for fashion and luxury PR. Your responsibilities include : 

• Social Media Strategy Implementation: Assist in executing the brand's social media visibility strategy across European markets. You will work with the PR Manager to ensure content aligns with brand messaging on platforms like Instagram, TikTok, and YouTube.
• Search for Creative VIP and Influencer Initiatives: Continuously research and identify creative VIP and talent collaborations that align with current industry trends. Develop strategies to engage key influencers and celebrities to enhance the brand’s presence in the European market.
• Influencer Relations & Giftings: Oversee the daily management of influencer gifting programs, from coordinating shipments with our workshop to ensuring timely deliveries. Act as the point of contact for influencers, ensuring a smooth process and a positive brand experience.
• Brand Communications: Distribute communication about new product launches, brand news, store openings, and other important events. Ensure that all messages align with the brand’s voice and strategic goals.
• Press Coverage Monitoring: Track media mentions across key publications and social platforms, compiling regular reports on the brand’s visibility. Use PR software to manage coverage and analyze the impact of media exposure.
• Event & Appointment Coordination: Assist with organizing store visits, events, and press appointments in key European cities. This includes managing logistics and ensuring smooth coordination with store teams.
• Administrative Support: Provide day-to-day administrative support to the PR team, including managing calendars, preparing documents, tracking budgets, and helping with the organization of events or influencer visits.
• Travel Support: Participate in travel arrangements for store visits, brand events, or influencer activations as necessary.

Our expectations

• At least 3 years of experience in fashion or beauty PR.
• Fluency in English, any additional language is appreciated.
• Excellent and engaging communication skills.
• A solid understanding of fashion and social media, and a keen eye for trends.
• A detail-oriented and analytical mindset that allows you to make data-driven decisions.
• The drive to work in a team (constantly in contact with PR managers, juniors, as well as other departments).

Our Environment

• A 100% in-person employee experience, based in our newly renovated Paris offices (as of late 2024), located in the heart of the 2nd arrondissement on Rue du Louvre.
• A ClassPass membership for sports and wellness.
• Access to the People and Baby and Les Petits Chaperons Rouges childcare networks.
• Legal benefits include:
  • 
    25 days of paid vacation per year and 8 additional RTT days.
  • 60% coverage of our Alan health insurance plan.
  • 50% reimbursement of your public transportation pass or a sustainable mobility allowance of up to €40/month.
  • "Swile meal vouchers with a face value of €10 per day"
    

Polène is committed to ensuring inclusive recruitment processes and to selecting and promoting each candidate in an ethical and fair manner.