PR Coordinator - USA

MAISON POLENE

Established in 2016 by three siblings, the French maison Polène crafts a collection of leathergoods that blends minimalism and creative exploration to offer unique shapes and signatures achieved through excellent craftsmanship.

The leather, sourced exclusively from certified Italian and Spanish tanneries, is sculpted to create organic forms, folds, drapery effects, or weavings.

The manufacturing process is entrusted to our artisans in Ubrique, a city in Spain specializing in high-end leathergoods, which hosts all of Polène's production trades.

Since 2023, Polène has been expanding into a new realm of expression: jewelry. Thematic collections explore nature, from the undulations of the wind to the textures of rocks sculpted into the material.

Our documentary: “HORS CHAMP”

THE POLENE ENVIRONMENT

Reporting directly to the Head of PR for the US and Canada, your main mission is to develop the brand's awareness and image by collaborating with key press outlets and KOLs in the US market (ambassadors, stylists, journalists…).

Your tasks will be the following :

1/ Strategy implementation

• Participate in coordinating and executing comprehensive PR strategies to increase brand awareness and market shares in the US

• Search for creative VIP and influence initiatives following current industry trends

• Coordinate our PR partners (product placement agencies, etc)

• Participate in creative meetings (press gifts, press books, packaging…)

2/ Press relations 

• Develop strong relations with a network of journalists, stylists, influencers, VIP.  

• Proofreading of press releases

• Weekly meetings with our main targets in our store in NYC
  

3/ Reporting & analytics

• Check and monitor all social media and press coverage (Launchmetrics and Campayn)

• Elaboration of monthly PR report for the HQ

• Provide feedback and recommendations to improve our PR strategies and enhance our reach (both qualitatively and quantitatively) on the US market

JOB REQUIREMENTS

• You hold a degree, preferably related to PR, communications, fashion or event planning

• You have 3 to 5 years of experience in a PR role in fashion or luxury

• You are passionate about fashion and have great knowledge of social media, as well as traditional US media and their impact

• You showcase excellent writing and interpersonal skills

• You love to work in a dynamic and ever-changing environment