PR Coordinator - USA

MAISON POLENE

Founded in 2016, the French leather goods brand Polène stands out for its exceptional artisanal craftsmanship, creating timeless pieces with organic designs directly inspired by nature.

In a context of strong growth and international expansion, we are structuring our operations in 2025 and surrounding ourselves with top talent to develop deep expertise at every level of our organization. Our distinctly artistic positioning supports the elevation of our handbag and jewelry collections, backed by 800 artisans in our workshops located in Ubrique, Spain.

The story of Polène can be written with you: join us and take part in this journey behind the scenes at our Paris headquarters, already home to more than a hundred people driven by our shared passion for craftsmanship.

As part of the PR & Influence Team

Reporting directly to the Head of PR for the US and Canada, your main mission is to develop the brand's awareness and image by collaborating with key press outlets and KOLs in the US market (ambassadors, stylists, journalists…).

Your tasks will be the following :

1/ Strategy implementation

• Participate in coordinating and executing comprehensive PR strategies to increase brand awareness and market shares in the US

• Search for creative VIP and influence initiatives following current industry trends

• Coordinate our PR partners (product placement agencies, etc)

• Participate in creative meetings (press gifts, press books, packaging…)

2/ Press relations 

• Develop strong relations with a network of journalists, stylists, influencers, VIP.  

• Proofreading of press releases

• Weekly meetings with our main targets in our store in NYC
  

3/ Reporting & analytics

• Check and monitor all social media and press coverage (Launchmetrics and Campayn)

• Elaboration of monthly PR report for the HQ

• Provide feedback and recommendations to improve our PR strategies and enhance our reach (both qualitatively and quantitatively) on the US market

Our expectations

• You hold a degree, preferably related to PR, communications, fashion or event planning

• You have 3 to 5 years of experience in a PR role in fashion or luxury

• You are passionate about fashion and have great knowledge of social media, as well as traditional US media and their impact

• You showcase excellent writing and interpersonal skills

• You love to work in a dynamic and ever-changing environment