Manager - Relations Presse & Influence - South Korea

MAISON POLENE

Established in 2016 by three siblings, the French maison Polène crafts a collection of leathergoods that blends minimalism and creative exploration to offer unique shapes and signatures achieved through excellent craftsmanship.

The leather, sourced exclusively from certified Italian and Spanish tanneries, is sculpted to create organic forms, folds, drapery effects, or weavings.

The manufacturing process is entrusted to our artisans in Ubrique, a city in Spain specializing in high-end leathergoods, which hosts all of Polène's production trades.

Since 2023, Polène has been expanding into a new realm of expression: jewelry. Thematic collections explore nature, from the undulations of the wind to the textures of rocks sculpted into the material.

Our documentary: “HORS CHAMP”

THE POLENE ENVIRONMENT

Reporting to the Head of PR, your main mission is to develop the brand's awareness and image by collaborating with the press and influencers in the South Korea market.

WHAT THE POLENE ADVENTURE HOLDS FOR YOU

Strategy Development

• Develop and implement tailored PR strategies for Koreans to strengthen brand awareness and perception.

• Align PR initiatives with HQ objectives to maximize impact and visibility.

Influencer Engagement

• Leverage strong business knowledge of influencer marketing in Korea to identify and collaborate with influencers, KOLs (Key Opinion Leaders), stylists and celebrities.

• Develop relationships with celebrity agencies and negotiate ambassador contracts and partnerships to enhance brand visibility and reach.

Media Relations

• Build and maintain relationships with key media outlets, journalists, and industry influencers across the region.

• Secure positive media coverage through strategic pitching and media outreach efforts.

• Develop contacts with press (print and digital).

Event Management

• Plan and execute PR events.

• Organize store receptions and other events to engage with key stakeholders and enhance brand presence.

Analytics and Reporting

• Monitor, analyze, and report on PR performance metrics.

• Provide insights and recommendations to improve PR strategies and outcomes.

Team Leadership

• Lead, mentor, and manage the PR team to ensure high performance and professional growth.

• Coordinate with the global PR team in Paris to maintain consistent messaging and strategy.

Budget Management

• Manage the PR budget for the region, ensuring cost-effective use of resources.

• Allocate resources strategically to maximize impact and ROI.

Travel and Flexibility

• Flexibility to travel to Polène’s HQ in Paris.
  

• Bachelor’s degree in Communications, Public Relations, Marketing, or a related field. Master’s degree preferred.

• Minimum of 5 years of experience in a similar position in public relations within the fashion industry.

• Proven experience in fashion PR roles.

• Strong network of media contacts and influencers in the region.

• Good knowledge of the different social media platforms

• Experience in celebrity agency management and ambassador contract negotiation is required.

• Excellent written and verbal communication skills in English.

• Strategic thinker with the ability to translate business objectives into effective PR campaigns.

• Demonstrated ability to manage multiple projects and stakeholders in a fast-paced environment.

• Creative thinking and problem-solving skills.

• Proficiency in PR analytics tools and software.

Application Process:
Interested candidates are invited to submit their resume and cover letter outlining their qualifications and relevant experience.